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Your main navigation, and footer navigation, have huge impact on how search engines view your content - because the terms in your navigation (1) appear on every page of your site and (2) provide strong internal link signals telling google about the purpose of your internal pages.
Page titles, and the first two levels of headers on your pages send strong content relevancy signals to search engines. Your on page CTAs (Calls to Action) can make or break your conversion rate.
Capture traffic from hyper specific searches with tailored blog posts. Blog posts increase your content depth for broader keywords, and bring in higher-converting traffic from specific searches. Why pay in PPC for clients you can attract for free?
Your site should adapt to all screen sizes dynamically, ensuring all content is still viewable and easily accessible.
Over half of mobile users will bounce if a site takes more than 3 seconds to load. In order to rank your site needs to be fast, from the image assets, to plugins, to fonts.
These are links placed in articles and content that’s relevant to your site, industry, and/or space.
These are links that include a location-component, hosted on local sites, or including location-based anchor text.
These are foundational links that help users find you and search engines better understand your site’s topical alignment.
The most important local ranking factor for Google is your Google My Business profile, it needs to be setup completely & correctly.
Reviews are a huge factor in whether a site is included in the map pack and/or localized organic results for local searches.
If you want to rank for local services, you need to have your Name, Addresses (or service Area), and phone number on your site.
Increase conversions with hyper-targeted PPC while building up your search equity and rankings.
Linkgraph is compliant with the American Bar Association’s and each state’s bar association’s restrictions on how law firms can advertise their services.
We can help optimize your content, information architecture (IA), configure your local seo elements, and complete all link building outreach services to get your site ranking for relevant services.
We offer full tracking and transparency for clear ROI.
Whether you need a new site, or updates to an existing site, we’ll handle everything from design to coding to technical fixes. Your site will be professional, accessible, and FAST.
Need to improve your conversion rate or tracking? We can help with that too.
Engage and re-engage leads with proven outreach templates, drip campaigns, and conversion-optimized messaging.
New to cold outreach? Our experts will ramp you up slowly and safely for maximum impact.
Increase your reach and visibility with LinkedIn. Our campaigns will send an engagement message and connection request to every lead, as well as follow up messages and re-engagement campaigns.
Book a meeting or learn more.
Improve your rankings through social content and engagement. Our team of social media pros will increase your influence and reach with a combinaiton of posts, follows, and likes structured to improve your search rankings.
Experienced, Honest & Successful
Law Firm Marketing StrategistsWe will only work with one law firm in a particular market. That way you know you have our full focus and investment. Our team is briefed and up to date on the marketing restrictions placed on law firms, and our track record speaks for itself.
Submit an application, using the button below, to check if we are available to work with your firm.
SUBMIT APPLICATION
Linkgraph’s proprietary software can answer these questions and more.
Input up to four competitors at a time and see their backlink distribution, and the exact link gap at each authority level. Close the gap with precision-calibrated campaigns, and outrank your competition.
Law firms face PPC restrictions set by the ABA, set at the state level, and set by platform.
For example, according to Rule 7.1 from the ABA guidelines for professional conduct:
“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.”
For example, law firms cannot claim to be the “best” or “top” law firm without adequate supporting evidence.
Also from Rule 7.1:
“(a) A lawyer shall not make or sponsor a false or misleading communication about the qualifications or the services of any lawyer or firm. A communication is false or misleading if it: (3) is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate these rules or other law;”
To stay on the good side of this rule you need to avoid language like “We will win your case,” and be very careful about language around the worth of an individual’s case.
Similarly, under Rule 7.4 you have to be careful about using the words “expert” or “specialist” referring to specific areas of law or types of cases. If you claim to be a specialist or expert you also need to name the certifying organization in the ad itself.
ABA restrictions can be compounded by state-level bar restrictions – like Colorado’s bar which carte blanche does not certify attorneys as specialists.
Platforms are taking privacy more seriously, which means you should not be able to draw direct conclusions around personal attributes of an individual based on whether or not they click your ad.
This means instead of using language like “Were you wrongly convicted?” you need to make broader statements — e.g. “We work to overturn wrongful convictions.”
Personal attributes can include items such as age, religion, financial status, criminal record, state of health, and more.
ABA restrictions can be compounded by state-level bar restrictions – like Colorado’s bar which carte blanche deos not certify attorneys as specialists.
Platforms are taking privacy more seriously, which means you should not be able to draw direct conclusions around personal attributes of an individual based on whether or not they click your ad.
This means instead of using language like “Were you wrongly convicted?” you need to make broader statements — e.g. “We work to overturn wrongful convictions.”
Personal attributes can include items such as age, religion, financial status, criminal record, state of health, and more.
Content used for link building will never make false statements, it will always position your firm positively, and it will never masquerade as content written or distributed by your firm. In most cases this content will not mention your firm by name, but rather will like your firm’s site content via relevant cnchor text (ex: personal injury attorney).
An example could be anm article like “5 things to do if you get into a car accident in Santa Monica, CA”. The article would likely address high-accident areas in Santa Monica, what local authorities recommend to stay safe (ex: pull off the road, calll law enforcement, stay in your car), use time to contact a reputable personal injury attorney., get checked by medicalstaff for injusries… etc.
Because this content is pitched to 3rd party publications, we do not have control over final edits or ultimate publication and do not offer pre-approval. However if there’s ever an issue we will make it right!
If you’re a personal injury lawyer in Santa Monica, CA that handles motor vehicle accidents, we won’t take on another personal injury firm that handles vehicular accidents in Santa Monica or the immediately surrounding areas.
If you’re a national law firm in the United States targeting mesothelioma cases, we won’t take on another law firm targeting mesothelioma cases in the United States.
No – and any link building or SEO company that offers you this option without sponsored content attributes should raise warning flags for you and your team.
Organic outreach invovles rejection. A lot of it. Some publications aren’t interested in a particular angle, they may have recently published similar content, or they may clean out certain reference links in the content.
We can guarantee SEO metrics for a backlink, and delivery within 30 days, but we have to go through a rapid pitch process to get there and will not guarantee individual publications.
Sure, this is our general process for PPC and Ads:
We meet briefly with your firm, discuss opportunities and recommendations – as well as make sure we fully understand your ideal type of client.
We complete our post-meeting research and propose a SEM strategy (if we’re also managing your SEO we’ll provide a comprehensive coordinated strategy), including target keywords, recommended geofencing, remarketing strategy and more.
Once the overall strategy is approved – we’ll identify, reccomend, or create landing pages for the ads.
Our team will handle all copy and creative for your ads. All you’ll need to do are the final approvals.
We’ll setup all ad groups, tests, ad scheduling, keyword match types, and long tailed keywords to maximize the reach and impact of your ads. We’ll also setup basic conversion tracking so we better understand the true end to end of your campaign.
During campaign set-up we get into the nitty gritty of maximizing your budget, this includes everything from negative keywords to Ad Extensions, to device-based bid adjustments, to geofencing. What’s geofencing? It’s the ability to restrict ads to specific locations. For example, if you wanted to target people who have been in accidents, we could geo-fence major local hospitals.
Our custom pixel will help you understand the true full journey of your users from introduction to conversion. Connect us to your CRM and we’ll even report on the exact dollar value of each ad and ad group.
Not all ads are viewed as equal, Google effectively charges sites with lower quality scores more per click, and ranks them in lower ad positions. Part of budget optimization includes improving the quality score of your ads.
Iniital SEM ads are traditionally the most expensive ad “click” in the user journey. Display and retargetting ads are traditionally cheaper, with higher conversion rates as they’re the 2nd or 3rd interaction that a user has with your business. Stay in front of potential clients and use your budget more wisely!
Meet with one of our digital marketing experts to review your site, craft a digital marketing strategy, or answer any questions that you may have.
Strategy sessions are free, and we’ll send you a summary of everything we cover after the call!